7 Tips to Grow your Event Business with LinkedIn
With millions of business that startup in India every year, many businesses do not last for more than 5 years. To make sure your Event Business becomes a successful one, you need to understand how LinkedIn can help. Just posting the "upcoming events near me" ad for customers to search for, is not always enough.
With LinkedIn, you would have access to the largest professional networks in the world. As, you will be able to generate great leads, hire the best experts and create sales that would grow your event business. To make use of LinkedIn in promoting "events near me today" for customers, you must follow the below points:
- Start a LinkedIn Business Page
When a LinkedIn page has been created you would have followers. And it has been noted that at least 50% following normally tend to purchase services from the company. But these people would not be able to contact you if there is no LinkedIn Company page. A lot of companies do not own pages on LinkedIn. This just means that they are missing out great opportunities. The free opportunities for generating leads, talent and eventually, revenue.Having a personal profile would allow you to post ads on "concerts near me" for customers. But they don't have the same advertising effectiveness like a company page on it. Moreover, it is an advice to create the page properly using the right messages and photos.
- Promote the Company Page
As soon as you have set up your page, let your network know about it. Also, let your employees and clients know about it too. These followers would help you promote your company. This would also help you in getting sales for the ads you post regarding "upcoming shows near me" for the customers. Ensure that you post valuable content for both the ads and normal posts. With this, you would have follows increase. You can also promote your LinkedIn company page on the other platforms or via the email. Moreover, you would also be able to create an ad about it. This ad can be just like the "events near me today" ad for promoting an event by your company.
- Optimize Your Profile
Another thing you need to do is - optimize your profile to make it complete. Before you can start posting ads of the "Indian Events near me," you need to make your profile a presentable one. This would help you in increasing your profile views. If a profile looks well completed and has the best headline, history, and summary, your sales would increase. Use the headline to create the best sales pitch and the summary to show all your expertise in the industry.
- Build an All-Star Team
LinkedIn has helped about 80% of those looking for jobs to make the best career decisions. When a candidate is looking for a job, they check the company culture to decide about taking a job there. In short, the company page plays a huge role in this. Other than this, you would have to prepare a LinkedIn Career Page. The Career Page would permit you to target the right audience. Just like posting ads for the "tickets for events near me today," you can post job ads through this page. This would help your company to reach out to the relevant professionals. Those interested would first check your company page, and if it suits them, they would connect with you. And it is obvious that everyone wants the best team. Since with the best team at hand, you would be able to create a lot of sales for the business.
- Post Content Daily
The more you post, the more you are able to reach out. When you reach potential clients, you would be able to convert them to leads. The best-in-class LinkedIn Company Pages are those that are regularly updated. This makes sure that the people visiting the page have new content to share for your company.
Along with this, ensure that you create ads promoting any event of your company. Use the taglines like "events near me today" or "concerts near me" to get customers. At first, you can start by posting weekly. But if you want your company to grow faster, you would need to post three times a day.
Create a post each time you have something to share with the audience. Even if the post is just about a discount offer on the "upcoming shows near me" ad that you created. The company page analytics would help you see the best posts. You would also be able to see if your page is doing well by reaching out to people. With the analytics, you would be able to understand the kind of posts that are working. In turn, you would be able to create the right content for the next ones.
Just remember that with each post, it is always good to share an image with it. If you have a list of "best-ofs" like "the best events near me today," share it or post it. It would always be a good idea to create such content. This would also help you in promoting the events your business is organizing.
- Target Sales Prospects
As mentioned in some parts above, LinkedIn is not just about creating a company page. With about 500 million users, it is a great platform to get sales. You can easily reach out to the ideal audience by creating valuable ads.
Just make sure you use the best content for your ads. Putting up a single title like "Best events near me today" would not do the work. You need to be creative. That is when the audience would purchase your services.
- Showcase Thought Leadership
About 80% of the buyers find thought leadership important. That is how they usually figure out if they want to know more about the business. To begin with this, offer a unique view of your event, or industry. Letting others know about your idea regarding the future of the industry is the best way to display leadership.
Other than this, you can also create an extensive guide on an event or how to host an event. This would show that you are well experienced in your industry. In short, customer trust leaders who know their industry very well.
With these tips, you would be able to grow your event company easily on LinkedIn. And by posting the right ads about the "upcoming shows near me," the sales would also increase. Just do not focus only on LinkedIn to grow your business. Use the other methods too. You can also post about the "events near me today" hosted by your company on other websites like Apnee Community. It is important to post on other platforms too so that you do not miss out any potential customer.
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