10 Best Event Promotion Ideas to Increase Attendance
A successful event can promote your brand, increase profit, boost sales, and so much more. But to gain all that, you need to maximize the event attendance. The more people you can gather, the better your probability of success will be. But it is not that easy. The market is very competitive and you need to stand out to get attention. It is crucial to selling every last ticket and you will need some creative tactics to do so. Are you are struggling to brainstorm some creative and effective promotional ideas?
Here are 10 things you can do to increase your event attendance:
Create an Event on Social Media:
Did you know that you can create events on certain social media platforms? Yes, it is true. You can create the event, invite people, provide all the relevant information, and more. This not only helps you gain attendees but also gauge new people’s interest. Facebook is a great way to promote your event. People can vote and rsvp whether they want to attend or not. Another great option is to advertise on LinkedIn. All you need to do is create a Showcase page, attach your company’s website and you are good to go.
Invest in High-quality Media:
The best way to get people to attend your event is to give them a glimpse of what they should expect. You need to invest in good media. If the event is yearly, you can show them how successful last year was. Creating high-quality and stunning videos that are concise and informative is the key. Add any and every information and attractions to entice the viewer. Get some former attendees to talk about just how fun it was. You can then leverage this video everywhere, in the real as well as the digital world.
Get a renowned and well-known VIP:
One of the most effective ways to attract a crowd is to get a celebrity to attend the event. People love to attend events where they might have a chance to meet famous people. But apart from getting them to attend your event, you need more. You can generate some great content with their help. Create a couple of videos with them promoting and advertising the event. Post it on the internet to increase attendance.
Arrange a Competition:
Creating a competition is a great way to advertise the event. Everyone loves a good competition and you need to utilize this addiction to your advantage. You can ask attendees to get more people to buy tickets through referrals. Award a special prize to the person who can generate the most ticket sales. This is a fun and inclusive way to keep your loyal customers happy as well as earn some new ones.
Create a Catchy Hashtag:
Today every post, every activity is followed with a catchy and fun hashtag. Not only are hashtags huge on Twitter, but also on Facebook and Instagram. You can create a catchy, interesting, and memorable hashtag and use it while promoting the event. Once it catches on, people will do all your work for you. The right hashtag might even help your event go viral.
Utilize Event Discovery Websites:
The current generation looks up to the internet for even the smallest things. Utilizing event discovery sites is a great way to catch their attention. There are numerous apps and websites that specifically offer event suggestions to their visitors. Use them to advertise your event.
Native Checkout is Crucial:
People want ease and effortlessness. They want to buy tickets from the event discovery site itself. The worst thing you can do is make them visit another website just to buy the tickets. They might get distracted and forget it altogether. Make sure you enable native checkout to offer them easy navigation.
Take help from Social Media influencers:
Social media influencers are no less than movie stars today. They have a huge fan base of millions and billions of followers. You can avail their help and target their network of people. Just get some bloggers and vloggers to advertise the event to gain some added attendees.
Create a Widget and Encourage conversation:
Creating a widget will help you display all the event-related conversation on Twitter. You can advertise this positive and enthusiastic conversation. Or maybe even post it on your website for the targeted people.
Reach out to the past attendees:
If you have had the event before, you can reach out to your past attendees. Maybe send them a specially curated email. It will not only make them feel special but also increase your ticket revenue. You can also offer a special discount to entice them for the upcoming event.
Make sure to create as much relevant and interesting content as you can. Tap into your old audience as well as reach out to new ones. Utilize social media platforms and make your event a great success.
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