Looking for Sponsors? Tips to Find Sponsors for Your Event
Events and sponsorships go hand in hand. In fact, it is a great way of expanding any business horizon. While the event organizer gets the necessary funds to organize the event well, the sponsor gets the required exposure. From enhanced brand recognition to a significant boost in sales and leads, it helps the sponsor to acquire it all. So, if you are looking forward to planning any upcoming events this weekend, make sure to leverage your funds in a smart way. Be it a nearby event or any local event, put your best efforts into it. However, do you think acquiring sponsors is an easy task? No, it isn't. But, it’s not any rocket science either. You can find sponsors like a pro if you pitch your event with precision and planning. According to a recent study, an approximate of 63% event organizers depend upon sponsorships for a major source of their income. So, do you want to do the same? Wish to find a perfect sponsor for your upcoming event? Well, the following tips can help you in your quest to find the right sponsor. Take a look.
Give your event a USP:
Remember, the first impression is the last impression. So, make sure your event has a Unique Selling Proposition. It will help the sponsor understand the value they will get through your event. You can start by:
- Describing the cause or mission of your event.
- Giving an insight into the value you will provide to sponsors.
- Putting forth how is your event different from your counterparts.
- Informing about the key features and size of your audience.
- Giving the sponsors a sneak peak of the benefits your event will provide them.
In short, create a USP that resonates with your sponsors. Also, make sure it is simple, precise and easy to understand. In fact, you should also have a written copy of your USP. You can include it when you go for an initial conversation with your potential sponsor. It can serve as a great way of driving your sponsor’s attention.
Go for a professional event brand image:
The first thing any sponsor notices is your company’s brand image. After all, their name is going to be linked with your company. For this reason, they might analyze your company’s profile. From looking for your online presence to checking your website, they will do it all. So, make sure you give them the right impression of your company. Imagine a sponsor visiting your company’s website and finding broken links, outdated logos and layouts. This wouldn't work in your favor. Hence, go a step ahead in order to win their support and trust. Spend a little and start by revamping your website and logo designs. It would give your company a clean and professional look. And give sponsors all the right reasons to sponsor your event.
Contact them through emails and social media:
You live in a technologically driven world. So, why not leverage it for your event sponsorship as well? Yes, one of the best ways of contacting the potential sponsors is through emails and social media platforms. Gone are those days when you had to be intrusive and call the sponsors for a briefing about your desi event. Now, all you need to is drop an email or a text message on their social media handles. This is beneficial for both the parties. On one hand, it helps the sponsors to analyze your credibility and reach. And on the other hand, it increases your dimensions of finding the right sponsor for your event.
Personalization is the key:
Everyone loves a personal touch. Your potential sponsors are no different either. So, before you approach them, get a complete insight into them. Do a brief homework on what are their goals and expectations for sponsoring. Also, keep a check on how their business functions and how can you help them scale their product/service line. It will help you craft a customized message for them. This, in turn, will give the sponsors an idea that you have come well prepared and have the potential to benefit them.
Don't forget to follow up:
So, you have incorporated all the above-mentioned steps and are confident about getting a reply, right? But, what if your potential sponsor is too busy to see your email or respond to your social media messages? After all, they get tons of such messages every day. Hence, if you don't receive a reply, make sure to follow up and reach them again. You can take the help of various automated tools to schedule and resend your messages.
To sum up, good sponsorship can work wonders for your event’s success. And these tips can help you acquire it for sure. In fact, once you get the sponsorship, you can even post events online and accelerate its success. Want to know what's the best way of doing it? Well, submit an event on Apnee community and you will know it all. It is one of a kind of website that allows businesses and customers to post and find nearby events simultaneously. So, as a business, you can leverage a lot out of it. All you need to do is submit an event. It will increase your audience reach like never. Isn't this what you need to generate revenue while giving value to your sponsors as well? Think about it. Wishing you all the luck for your event. Do well.