5 Quick Tricks to List an Event that Grabs Attention
Events are one of the most important gigs in the media. The company thrives to unite crowds together for their products/brands launch or it could be an event full of artists. Organizing events is one of the most important marketing strategies to reach the potential customers. Countless events are happening around, be it: Product Launch Events, Trade Shows, Seminars and Conferences, Entertainment Events and many more. There are just a few things which can make any event grandeur as many of those fail to pull the attention of the mass.
The goal of the event should be to pull attention at the right time with minimum burden on people's mind. People's mind gets saturated very fast with long and boring content. There are tons of advertisement for the similar events happening around, so how to make our events leap out?
Here are the 5 quick tricks to list an event to woo the mass:
Headlines are like the trailer of a movie, if it looks exclusive and appealing people will willingly go to watch the full movie. The same way if a headline looks captivating, the reader will get into the full content of the event. It should be simple, clear yet catchy. Captivating headlines drags the reader into its details. This is where better content comes into the role and will increase the foot traffic on the D-day.
What you say in advertising is more important than how you say it? Content is the formal division about the event, so it should be detailed around the customer perception. The more informative is the content, the more persuasive it will be. Announce some exciting news about the event in the content which will grab the user's attention.
Post brand names and get some news mention:
Nobody cares about your company’s news or news related to your business but people do care about what is important to them. So, use news-jacking to bind your content to recent and upcoming events. Try to bring some thrilling news in the headlines about the event’s feature or some exhilarating discounts which make shoppers/clients intrigued. A name is one of the most important ways one can set the first impression for a customer. Events containing some known artists are the very important phenomenon that pulls people attraction. After all, who does not want to entertain self with their favorite movie artist, singer, dance groups etc.!
Boost SEO campaign:
SEO is like BFF for online marketing and is the most exotic way to reach the majority. To inflame SEO, you should have a more defined goal, some realistic expectation, and optimized content. According to research, 93% of online experiences begin on search engines and 75% of searches don’t go past the first page. Sure, you want to rank up in Google but you need some expound goal to get there. SEO runs on optimized content and keywords. Do well research on your customer base and the group of people you’d like to target and decide your Google AdWords and start campaigning them. It’s time to boost SEO campaign to next level keeping in mind that 30% of searches are location-based. Mobile users who conduct local searches visit a nearby location within a day. Under this circumstance you can use few famous keywords while listing your event online: events near me, nearby events, concerts near me, and local events in your event body. Without SEO strategy, it’s very hard to increase your site traffic.
Social media benefits:
Research says the majority of consumers trust friend and family recommendations and what better place would be than social media platforms. 90% of the professionals claimed that social media generated immense exposure for their company. Submit your events on Facebook, news feed, twitter and become the chatter box so that you will be able to answer all the questions on the social media pages. Social media platform proved its potentials in increasing the business growth. Shout outs from established pages on social media will help you reach your target audience. Post events online and include short videos with an appealing caption, it can get you some decent hits and land up achieving your target.
Creativity is the key for an event to bring in the right amount of attention. There is a nice saying that "If it doesn't sell, it isn’t creative enough". So, make your decision very wisely and pragmatically to list your events online. Maneuver on established web pages, use social media platforms exclusively, research Google AdWords, track traffic on your sites using Google Analytics. These measures will help you know where and how much you should work to strike a rich.