Reach more Event Attendees with these Simple Tricks
Reaching out to wider audiences is one of the biggest challenges for the event promoters. They have limited means of event promotion and often suffer from the term marketing myopia. Promoters focus on only one aspect out of another possible marketing attribute. Due to very limited approach, a wider genre of the audience is left out. Even if they hear about the event in the last days, they already have some other things planned out for the day.
To overcome this organizers need to see beyond the current approach. They must channelize the resources into tapping the silent market. It’s not just selling tickets but event promotion is also about the branding and visibility involved in it.
So If you’ve already tried every promotional tactic in your playbook, then we have some more tricks up our sleeve that will help you make an impact. Here are some creative event promotion ideas to help send your event promotion a hit:
Local Event Posting Sites
Apneecommunity, Eventbrite, Facebook are some of the well-known sites for event promotion. But beyond these are the local sites that can help you hit the market deep and true. These sites may not be for the mass audience but have deeper penetration in the specific audience. These sites give the audience the sense of reaching out to a local neighbor in getting to know the events.
Be Search Ready
Not all event promoters are able to care about what people are looking for. And they pay a heavy price for this. People look for events with certain keywords. Thus the keywords that people are looking for should must be in the content so that relativity is possible. All events that on any platform should have keywords to make them searchable.Making an event search ready helps various search engines to fetch them when someone searches these.It's about making audience aware of their searches such as “upcoming events near me” or “community events in the USA” etc.
Make it Public
The story doesn’t stop at just making these events listed on these sites. Try to make them public. Promote those links from these websites. Include them in your social media posts and other promotional activities. Do regular changes in the listings and ensure these remaining top of the feed. These platforms will, directly and indirectly, help you promote your event and help in ticket sales.
Better User Experience
So after posting your events online, the next step is to ensure whether it’s easy to execute ticket or stall sale. You must try to ensure that the user is not required to leave the site without taking an action. For that, you will have to list your bank details with the website. Some may find it a bit unsafe while dealing with small sites and platforms. So Apneecommunity has it all covered for you. We will sell your tickets on these platforms and make sure you get your payments on time.
Visual content is the most effective way of passing the message. Try to make infographics that keep the message clear and interesting. Infographics are the best way to promote your message as they are quick to create and interesting in reading. Infographics are also very successful in exploring the widespread social media network.
Target the Masses
Once you are set up on all the local platforms and made a deep impact. The next stage is the wider audience. The concern with this genre is the distraction. Try to tap most of the social media platforms, starting with Facebook, Instagram, Tumbler, Twitter, Reddit, etc. Try to channel your message with right hashtags and try to reach the right people online. Moreover, provide audience with dealscoupons and coupons
Make a video
If you have the intent to increase the reach to the people who spend time by watching videos, then creating your own YouTube channel is the best way to reach this audience. As youtube is the second most used search platform, having you meaningful video with right listing can do magic for your promotions. Along with this the videos and links can be converted to post on other social media platforms.
Bulk mailing is still one of the most direct methods. Though you can always step-up your strategy with proper segmentation. Categorize your email into segments with people have visited your website, registered on the website for perks and the ones who have bought tickets. By creating categories you can pitch different messages for a different audience.
Open Online Advertising Platforms
Once your events are online and you are using all possible methods of promotion. The next stage of promotion is to make paid advertising work for you. Narrow down your audience with the stats from your existing visitors ,ticket purchasers and also target a similar audience. So instead of just spending money, try to spend some time in strategizing your expenses around the database. Be open to use platforms like Google, Facebook, and Instagram and try to make your event as popular as possible.
Even if you are not a tech geek, try to boost your existing campaigns with retargeting. The purpose of re-targeting is to re-approach the users who visited your website but were not able to take an action. Re-targeting allows you to show the ad to the same audience at a low cost and help the user to take the expected action.
Apneecommunity has excelled and used these methods in making hundreds of event successful. As one of the best event promotion, ticketed event and discounts platform. Apneecomunity promises to deliver best in class promotional solutions along with free classified ads.