From On-Sale to Sold Out: Marketing and Promotion for Events
When you’re promoting an event, it’s essential to have the best platforms to reach out to your target audience. The critical aspect of event marketing and promotion is to work closely with the artists and organizers to sense the soul of the event.
The good news is that in 2017 the sales revenue of concert tickets in North America in 2017, has crossed 8 Billion USD. Apart from this Concert tickets sales will cross over 5.9 Billion in 2018 and is expected to grow by 3.5% per year until 2022. Well as good as the figures are the on-ground reality is a bit complex. Again as per stats, the online ticket sale is over as 3.5 billion above 5.9 billion. So as per these stats, the event promoters need to target Digital methods to promote the event online:
Email Marketing :
Regardless of the type of event or ticket, you are selling, email is still one of the deep penetration tools for event promotion. It is the best and surest way to send a word to old and potential attendees in the fastest way.
Organic Social Media:
Getting online followers has been critical since the beginning of the social media era, so when you have traffic then well Social Media can be one of the best ways to increase the awareness and visibility of the events.
Paid Social Media:
If you’re Organic social Media still struggling, well then you always have paid social media to rely on. In distinction to the Google paid services, social media works on behavioral insights, instead of search queries, thus making a bit easy to use.
The good old SEO is the soul of any promotion and not just Events. So if you have an upcoming event then the first thing to ensure is the SEO optimization of the event. This will give good organic traffic at the time when they are looking for your event.
Event Discovery Sites:
Well, as per stats people look for events on the event sites, instead of directly looking for your website. So if you are ready to cough up some cash then you can always list your events on these sites and reach out to the right audience.
Last but not the least, once you have shown what you are selling don`t be shy in reminding them about your last interaction through Google Ads. Feel free and create urgency by telling them when sales for tickets or registrations end.
Apart from some above methods, marketers have plenty of other long-term and last moment shots to make the ticket sale happen. In the last couple of days of the event move ahead and use different approaches. Along with this, try using methods like a physical interaction with flyers, banners, hoardings, and co-branding etc. For promoting an event one must use a marketing mix, with customer mapping and engagement. So to make your next event a successful one reach us on our website Apnee Community or call us at 1-855-276-3326.