Tips for Writing a Successful SEO-Friendly Classified Ad
Today Internet marketing is the backbone of every brand. All other marketing platforms represent a reflection of the online performance of marketing strategy. This is because of the most transparent and accurate feedback of online platforms. If one wants to launch a product with a decisive plan, the ads are first run online. The ads are shown to the mass public before finalizing the market segmentation. As online media has proven itself to be one of the most accurate forms of promotional methods, multiple online platforms have mushroomed. There are thousands of local and international level advertisement platforms. Even our social media like Facebook, Twitter, and LinkedIn offer advertisement opportunities. But these social media platforms are for the people who may not be directly seeking the services you offer. So when we say we want to target an audience that is directly seeking solutions, we go to search engines, like Google yahoo and bing.
The search engines are the sources that assist your audience in reaching out to the right information source. But with hundreds of platforms, one must find out the right platform. And it is not just the right platform, it is also about the right promotional method on those platforms. Your platform depends on the market and budget. Still, the method of doing most online promotion is the same, keeping all your content SEO friendly. And one of the best platforms for low-cost budgets is the Classifieds Ads websites. Posting a free classified ad is one of the best element in the list of actions to be taken to promote a business/service online via Free advertising. But SEO friendly content is still the root of a successful online promotion strategy.
Every content work written on classified platforms expresses the intent to reach out to the right audience. So the content must possess all those parameters that are of interest to your audience. Along with this, the content must contain the parameters to make it searchable. SEO strategy of every project runs around the capability of content being searched by the right audience. Google and all other search engines have a set of guidelines. One must follow these guidelines to ensure a well-driven content. Earlier Google just made sure that your content was original and entertaining, including your classified ads. Today the story has changed, let's take a look at how to make your Classified ad content SEO friendly:
Add the right keywords:
Your Ad must include the Keywords your website targets. The well-directed SEO friendly advertisement has the right keywords in the content. You do not want the people coming to your website without the right intent. In this case, people leave without performing an action or even spending some time on the website. The irrelevant Ad or lack of time they spent on your website would lead to your ad being de-ranked.
The Headline of the ad represents a critical part of the advertisement. You have already taken care of the keyword but also ensure that it gathers attention. The intent of the ads should make them stick and initiate an action. There is a line that the content must not cross, it is that your content should not have a direct sales pitch. Sales pitch makes the reader run away before even understanding the offering.
SEO expects the content to be readable with longer content length. This is equally critical if you wish to add more than one or two keywords. Thus if your classified platform allows, then ensure that your ad consists of 300-500 words. Along with this also make sure that your content is not in paragraphs which makes the reading laborious. Unique as it may be, the content must have headings and bullets to keep content SEO friendly and interesting.
Solve the problem:
Now when people have reached your ad, remember that people do not read the advertisements for pleasure. They are out there seeking a solution. Thus try to target your introductory line with a solution. For example, if you have roof repair business, then rather than starting with the standard line of “Are you looking for…?” start with “We offer …” or even better “Dented roof ?”.
Avoid overstuffing the keywords:
Keywords depend on the length of the ads. The sole rule is that the content should sound genuine and not a copy of your website. Thus keep the content contained with to 2-3 keywords in the complete ad. The genuine content has one keyword, every third or fourth line so that the reader does not get an unwilling push of repetition.
Mention the extras:
Whenever you are posting an ad, do not leave the ad without a special offer. Try to surprise them with taglines such as “Get 10% off” or “Free Service”, to make your ads inquisitive and generate curiosity. The taglines are also called CTA`s or Call to Action points. One can insert the website or product page link to this line for redirection.
If possible try to get a URL that has your keyword. Most of the professional well build platforms allow you to choose URL for your ad page. An SEO friendly URL improves your page position or your ad page`s rank faster than the platform itself.
The internet is one of the most effective ways of reaching out to your audience today. And the free marketing media is lead by classified platforms. The classified platforms offer free short-term backlinks along with genuine traffic. The trick is to discover the methods of generating a relevant advertisement for your target market. For a successful business growth post your classified ad on ApneeCommunity.